On
September
28,
2000
WIEL
Radio in Elizabethtown celebrated a 50th Anniversary. That
event in itself is certainly reason for celebration. But in
this fast moving era of radio stations that change formats
and call letters almost weekly it is particularly
interesting to note that they have maintained the same call
letters since establishment. I have to admit an above
average interest in radio (at least of the 50s thru 80s). My
dad always told me I come by it from my mother. When I was
very small my family lived in a second floor
apartment. Seems neighbors downstairs objected to noises I
might make, but didn't mind hearing the radio playing.
So Mom kept it on all day long. Talk about subliminal brain
washing.
Having started in radio as a DJ (Disc
Jockey) at the age of 18 in my hometown in
West Virginia I eventually
joined the WIEL staff on a part time basis while stationed at
Fort Knox. We are not going to reflect on WIEL in the early
70s when I was part of the history. Instead let's go back to
the beginning, in 1949 when a group of Elizabethtown
businessmen petitioned the FCC for a radio station at 1450 KC.
That request was refused, but the following year 1950, a
station was authorized on 1400 KC at 250 watts. You probably
have appliances that use more electricity. A small tract of
land for the new station was purchased in April 1950 from HB
Clark on US 62 a few hundred yards from the city limits. Work
on the new state of the art studio facility was begun during
the week of April 21st by Diecks Lumber Company. The owners
were announced as Stokley Bowling, Holly Skidmore,
Horace Tabb, J.W. Hodges and Clifford A. Diecks.
Let's don't get too carried away,
television was very much a problem at this time for some radio
stations and theaters. Here in the Heartland of Kentucky
, television sets were slow in
coming. In those days, television was something you watched in
the store window. Prices for a television set ranged from $188
to $407. This was out of the reach for the average
citizen. A deluxe table radio typically cost about $30.
Anticipation of the arrival of this modern miracle in the
local community ran high. Inside The Turret, a Fort Knox
newspaper, gave a fairly
complete announcement of the new facility in its August 17th
issue, stating "The opening of this station will be of
considerable importance to Fort Knox since the post is located
well within the broadcast range of the station." The newspaper
informed readers, "The management has given assurance
that news concerning Fort Knox will be broadcast
regularly in close cooperation with the Public
Information Office and this station has been assured. The
station will afford an excellent medium for the dissemination
of Army information to Elizabethtown and vicinity and by
strengthening the bond of community friendship for all
concerned." These were great expectations which were
actually realized many times over the following years.
As soon as the station was on the air,
fifteen minutes programs of Fort Knox
news (Knick Knacks from Knox
with Rick Richardson) were aired about three times
a week. Fort Knox sports became a popular item for the new
station. One year after being on the air, WIEL was
sending sports crews to the some of the farthest
originating points from the station in an effort to
record every game by the Ft. Knox
Tankers football team. The
station's crew went to Keesler Air Force Base at Biloxi, MS
and
San Antonio, TX during
the 1951 season. Recordings of the games were broadcast on the
Sunday afternoon following the weekly game. Ft Knox's Rick
Richardson was at the mike for these broadcasts.
But we're getting ahead of the story.
Local newspapers were full of anticipation for the station to hit the air in September 1950. The Hardin County Enterprise issue of September 14th
carried a story "Radio Station WIEL Slated to Open Tomorrow". The paper reported that "County Attorney J.W. Hodges, one of the owners of the
station said today that final authorization had not been received from the Federal Communications Commission". Apparently some jockeying of
frequencies was necessary because the paper stated the new station would have 1400 KC on the dial which was then occupied by WGRC in Louisville.
WGRC was an early pioneer station dating from 1936 when it came on the air in Louisville, but licensed to New Albany, Indiana. The call letters
stood for 'George Rogers Clark', the Revolutionary War hero and founder of Louisville. Following the war, WGRC decided to move its transmitter
and tower from New Albany, where it was boasting 1000 watts at 1400 KC to Jeffersontown in Kentucky, along with a switch in frequency to 790 KC.
The change in frequency would boost its signal to 5,000 watts during the day and 1,000 watts at night. This move was opposed by the three other major
Louisville radio stations. This opposition created legal delays in WGRC vacating the 1400 frequency needed in Elizabethtown. WGRC at 790 KC
would eventually become a legendary Louisville station, WAKY. But that is still another story.
The following day, the Elizabethtown N
ews story carried the
headline, "Radio Station Soon To Open - WIEL Will be On Air
Waves Maybe Today" the story recounted the same basic
information as the Hardin County Enterprise. In anticipation
of the coming of the new radio station, S. B Goodman, editor
and publisher of the Hardin County Enterprise wrote in an
editorial in the September 18th issue: "Welcome WIEL-The
Hardin County Enterprise welcomes station WIEL to
Elizabethtown and extends best wishes for its success. The
Elizabethtown trading area is large enough and prosperous
enough to support such a station. It will be a valuable medium
for the dissemination of news and entertainment." The
newspaper went on to say, "A radio station can be an influence
for good in the community it serves. Knowing the character of
the men who are behind the local station, there can be no
doubt that such will be the case here." Glowing words for
sure, but there was silence on the air until around noon on
September 28th when WIEL joined the ranks of numerous other
small town stations coming on the air during that period in
our country's history, just following World War 2. The
Elizabethtown News on September 29th reported a description of
the new stations, historic sign on. "An opening talk was made
by Mr. Harris and Dr. L. E. Martin. The first program was one
of "Hill-billy" music". The Tuesday October 3rd
issue of the Elizabethtown News featured welcoming remarks by
its editor W.H. Marriott writing "Of course a "new broom
sweeps clean," but a good reception has greeted the radio
station in Elizabethtown which opened last Thursday. It has
created considerable interest among folk in the town and
county." The editor rightly pointed out that all broadcast
business ventures are the result of "the spirit of enterprise
and the investment of venture capital by the five more or less
young men who own it."
Local advertising in all local media took a
more "radio" oriented slant than previously. Modern Electric
Store and others purchased newspaper space to advertise the
features of their radios currently in stock. One such ad for
the General Electric Clock Radio, "Lulls you to sleep with
music" turns itself off and then on automatically and "Wakes
you up with Music!" Available in brown, ivory, red or
porcelain white plastic cabinet for the low price of
$34.95. Not to be out done, Hardin Furniture Company on
West Dixie advertised, "Enjoy Your Radio - The World's Best
Music and Entertainment and all the Latest News Comes Over
It." But music and news wasn't the only thing on the radio in
those last seconds of "Radio's Golden Era." Religion took to
the radio immediately as a way to spread the Gospel. Severns
Valley Baptist Church held revivals with Rev J.G. Cothran of
Arkadelphis, AR
and broadcast a
morning devotional over the station from 10:15 to 10:30 am
daily except Sunday. Evanglists L.G.
Hoover and Estel Beeler started regular broadcasts on Friday
afternoon October 20th at 5:30 pm.
WIEL, under the management of Bill Harris,
established a regular block schedule of programs sponsored by
local businesses. Some of these included, "Swap Shop"
each Tuesday, Thursday and Saturday at 8:30 to 8:45 am
sponsored by Lincoln Loan of Elizabethtown. First
Federal Savings and Loan had a five minute program Mondays,
Wednesdays and Fridays at 6:30 pm, but history does not record
the contents of the program. Elizabethtown's three
motion picture theaters presented "Movie Mirror" every evening
from 6:35 to 6:45 pm. Probably a roundup of the movies
currently playing in town, hoping to lure residents to the
evening performances. The State Theater held an "Amateur Hour"
contest show every Tuesday night starting on November 7, 1950
sponsored by Browns Ice Cream. The contestants had a chance to
win one of three weekly prizes of $25, $15 and $10.
Naturally the "Amateur Hour" was a remote broadcast live every
week on WIEL from the stage of the State Theater with Rex
Jones serving as Master Of Ceremonies. The Grand Prize
included a guest appearance on Station WIEL.
WIEL placed advertisements inviting the
local population to stop by the studios and watch their
favorite show being broadcast. Like most businesses, the
station was on the air for a short period before holding a
"Formal Opening" broadcast, held on Sunday afternoon, October
22th. Live from the studios local residents heard a program of
speeches and singing. According to newspaper accounts of the
period, welcoming remarks to the listenership was presented by
Dr. L.F. Martin of the Ministerial Association; the
Commanding General of Ft. Knox
;
Judge J R Layman; Mayor Harry Miller of Elizabethtown; Ed
McCullum president of the Elizabethtown Chamber Of Commerce;
County Judge W.S. Long; Mayor George Cooper Of Vine Grove;
Mayor Claude Polley of Hodgenville; Mayor Frank Wilson of
Bardstown.
Songs were provided by Joy Bale; the
Kentucky
Rhythm Boys; the Melody
Airs; The Lincolnaires and a selection by the Fentress twins.
Introductions of the staff was given to: William "Bill"
Harris, Rex Jones; Russell Honeyman; Chuck Hardin; Tom
Baldwin; Burnette Day; Eugene Hornback; Lester Entringer;
Shirley Belt and Rita Hays.