On
September
28,
2000
WIEL Radio in Elizabethtown celebrated a 50th
Anniversary. That event in itself is certainly reason for celebration.
But in this fast moving era of radio stations that change formats and
call letters almost weekly it is particularly interesting to note that
they have maintained the same call letters since establishment. I have
to admit an above average interest in radio (at least of the 50s thru
80s). My dad always told me I come by it from my mother. When I was
very small my family lived in a second floor apartment. Seems
neighbors downstairs objected to noises I might make, but didn't mind
hearing the
radio playing. So Mom kept it on all day long. Talk about
subliminal brain washing.
Having started in radio as a DJ (Disc Jockey) at the
age of 18 in my
hometown in
West Virginia I eventually joined
the WIEL staff on a part time basis while stationed at Fort Knox. We
are not going to reflect on WIEL in the early 70s when I was part of
the history. Instead let's go back to the beginning, in 1949 when a
group of Elizabethtown businessmen petitioned the FCC for a radio
station at 1450 KC. That request was refused, but the following year
1950, a station was authorized on 1400 KC at 250 watts. You probably
have appliances that use more electricity. A small tract of land for
the new station was purchased in April 1950 from HB Clark on US 62 a
few hundred yards from the city limits. Work on the new state of the
art studio facility was begun during the week of April 21st by
Diecks Lumber Company. The owners were announced as Stokley Bowling,
Holly Skidmore, Horace Tabb, J.W. Hodges and Clifford A. Diecks.
Let's don't get too carried away, television was
very much a problem at
this time for some radio stations and theaters. Here in the Heartland
of Kentucky
, television sets were slow in coming. In
those days, television was something you watched in the store window.
Prices for a television set
ranged from $188 to $407. This was out of the reach for the average
citizen. A deluxe table radio typically cost about $30.
Anticipation of the arrival of this modern miracle in the local
community ran high. Inside The Turret, a Fort Knox
newspaper, gave a fairly complete
announcement of the new facility in its August 17th issue, stating "The
opening of this station will be of considerable importance to Fort Knox
since the post is located well within the broadcast range of the
station." The newspaper informed readers, "The management has given
assurance that news concerning Fort Knox will be broadcast
regularly in close cooperation with the Public Information Office
and this station has been assured. The station will afford an excellent
medium for the dissemination of Army
information to Elizabethtown and vicinity and by strengthening the bond
of community friendship for all concerned." These were great
expectations which were actually realized many times over the
following years.
As soon as the station was on the air, fifteen
minutes programs
of Fort Knox
news (Knick Knacks from Knox with Rick
Richardson) were aired about three times a week. Fort Knox
sports
became a popular item for the new station. One year after being
on the air, WIEL was sending sports crews to the some of the
farthest originating points from the station in an effort to
record every game by the Ft. Knox
Tankers football team. The station's crew
went to Keesler Air Force Base at Biloxi, MS
and
San Antonio, TX during the 1951
season. Recordings of the games were broadcast on the Sunday afternoon
following the weekly game. Ft Knox's Rick Richardson was at the
mike for these broadcasts. But we're getting ahead of the story.
Local newspapers were full of anticipation for the station to hit the air in September 1950. The Hardin County Enterprise issue of September 14th
carried a story "Radio Station WIEL Slated to Open Tomorrow". The paper reported that "County Attorney J.W. Hodges, one of the owners of the
station said today that final authorization had not been received from the Federal Communications Commission". Apparently some jockeying of
frequencies was necessary because the paper stated the new station would have 1400 KC on the dial which was then occupied by WGRC in Louisville.
WGRC was an early pioneer station dating from 1936 when it came on the air in Louisville, but licensed to New Albany, Indiana. The call letters
stood for 'George Rogers Clark', the Revolutionary War hero and founder of Louisville. Following the war, WGRC decided to move its transmitter
and tower from New Albany, where it was boasting 1000 watts at 1400 KC to Jeffersontown in Kentucky, along with a switch in frequency to 790 KC.
The change in frequency would boost its signal to 5,000 watts during the day and 1,000 watts at night. This move was opposed by the three other major
Louisville radio stations. This opposition created legal delays in WGRC vacating the 1400 frequency needed in Elizabethtown. WGRC at 790 KC
would eventually become a legendary Louisville station, WAKY. But that is still another story.
The following day, the Elizabethtown N
ews story
carried the headline,
"Radio Station Soon To Open - WIEL Will be On Air Waves Maybe Today"
the story recounted the same basic information as the Hardin
County Enterprise. In anticipation of the coming of the new radio
station, S. B Goodman, editor and publisher of the Hardin County
Enterprise wrote in an editorial in the September 18th issue: "Welcome
WIEL-The Hardin County Enterprise welcomes station WIEL to
Elizabethtown and extends best wishes for its success. The
Elizabethtown trading area is large enough and prosperous enough to
support such a station. It will be a valuable medium for the
dissemination of news and entertainment." The newspaper went on to say,
"A radio station can be an influence for good in the community it
serves. Knowing the character of the men who are behind the local
station, there can be no doubt that such will be the case here."
Glowing words for sure, but there was silence on the air until around
noon on September 28th when WIEL joined the ranks of numerous other
small town stations coming on the air during that period in our
country's history, just following World War 2. The Elizabethtown News
on September 29th reported a description of the new stations, historic
sign on. "An
opening talk was made by Mr. Harris and Dr. L. E. Martin. The first
program was one of "Hill-billy" music". The Tuesday October
3rd issue of the Elizabethtown News featured welcoming remarks by its
editor W.H. Marriott writing "Of course a "new broom sweeps clean," but
a good reception has greeted the radio station in Elizabethtown which
opened last Thursday. It has created considerable interest among folk
in the town and county." The editor rightly pointed out that all
broadcast business ventures are the result of "the spirit of enterprise
and the investment of venture capital by the five more or less young
men who own it."
Local advertising in all local media took a more
"radio" oriented slant
than previously. Modern Electric Store and others purchased newspaper
space to advertise the features of their radios currently in stock. One
such ad for the General Electric Clock Radio, "Lulls you to sleep with
music" turns itself off and then on automatically and "Wakes you up
with Music!" Available in brown, ivory, red or porcelain white plastic
cabinet for the low price of $34.95. Not to be out done, Hardin
Furniture Company on West Dixie advertised, "Enjoy Your Radio - The
World's Best Music and Entertainment and all the Latest News Comes Over
It." But music and news wasn't the only thing on the radio in those
last seconds of "Radio's Golden Era." Religion took to the radio
immediately as a way to spread the Gospel. Severns Valley Baptist
Church held revivals
with Rev J.G. Cothran of Arkadelphis, AR
and broadcast a morning devotional over
the station from 10:15 to 10:30 am daily except Sunday. Evanglists L.G.
Hoover and Estel Beeler started regular broadcasts on Friday afternoon
October 20th at 5:30 pm.
WIEL, under the management of Bill Harris,
established a regular block
schedule of programs sponsored by local businesses. Some of these
included, "Swap Shop" each Tuesday, Thursday and Saturday at 8:30
to 8:45 am sponsored by Lincoln Loan of Elizabethtown. First
Federal Savings
and Loan had a five minute program Mondays, Wednesdays and Fridays at
6:30 pm, but history does not record the contents of the program.
Elizabethtown's three motion picture theaters presented "Movie Mirror"
every evening from 6:35 to 6:45 pm. Probably a roundup of the movies
currently playing in town, hoping to lure residents to the evening
performances. The State Theater held an "Amateur Hour" contest show
every Tuesday night starting on November 7, 1950 sponsored by Browns
Ice Cream. The contestants had a chance to win one of three weekly
prizes of $25, $15 and $10. Naturally the "Amateur Hour" was a
remote broadcast live every week on WIEL from the stage of the State
Theater with Rex Jones serving as Master Of Ceremonies. The Grand Prize
included a guest appearance on Station WIEL.
WIEL placed advertisements inviting the local
population to stop
by the studios and watch their favorite show being broadcast. Like most
businesses, the station was on the air for a short period before
holding a "Formal Opening" broadcast, held on Sunday afternoon, October
22th.
Live from the studios local residents heard a program of speeches and
singing. According to newspaper accounts of the period, welcoming
remarks to the listenership was presented by Dr. L.F. Martin of the
Ministerial Association; the Commanding General of Ft. Knox
; Judge J R Layman; Mayor Harry
Miller of Elizabethtown; Ed McCullum president of the Elizabethtown
Chamber Of Commerce; County Judge W.S. Long; Mayor George Cooper Of
Vine Grove; Mayor Claude Polley of Hodgenville; Mayor Frank Wilson of
Bardstown.
Songs were provided by Joy Bale; the Kentucky
Rhythm Boys; the Melody Airs; The
Lincolnaires and a selection by the Fentress twins. Introductions of
the staff was given to: William "Bill" Harris, Rex Jones; Russell
Honeyman; Chuck Hardin; Tom Baldwin; Burnette Day; Eugene Hornback;
Lester Entringer; Shirley Belt and Rita Hays.