Bill Evans, a Leitchfield native, who had formerly worked in Louisville radio (WAKY), joined 
with partner Keith Reising to build Elizabethtown's second radio station. WQXE studio and
transmitter facilities were on US 31W south of town in an area near the Hardin County 
Fairgrounds. Signing on November 24, 1969 at a frequency of 106.3, the station's call letters
were selected by Evans to sound similar to a major AM powerhouse station in Atlanta, GA. While
attending the Elkins Radio School of Broadcasting, Evans listened to WQXI in Atlanta which 
called itself "Quicksie In Dixie." He vowed if he ever owned a station he wanted to arrange 
the call letters so the same nickname would be appropriate.

WQXE has changed frequencies more often than most stations in the country, all for technical 
reasons. Signing on at 106.3, a change to 100.1 was made a short time later, with other 
frequency changes occurring over the years including a change to 98.5 allowing an increased 
power to 6,000 watts and finally in January 1996 another change to 98.3 brought Quicksie's 
urrent signal strength to 25,000 watts.

The majority of automobile radios in 1969 were AM only. The first few years were probably hard 
going, especially competing against the local "tower of power" signal of WIEL. Technology 
advancement needed a little help, so promoting such items as "FM radio adapters for your car 
radio" and such was necessary until local people discovered the sound quality afforded by 
stereo FM. During the end of the 70s, while offering a 24 hour Beautiful Music format, WQXE 
topped the local ratings (#1 All Radio 12 years of age and older, Monday – Sunday 6AM to 
Midnight), beating the long time dominant AM competitor by 250 percent in some time periods.
During this period Richard Upton, one of WIEL's best remembered morning DJ's, was spinning
records mornings on "FM 100 WQXE."

There have been numerous notable DJs at Quicksie over the years, but we must mention Country 
Music performer John Conley, who worked as a DJ at WQXE in the early 1970s*. By the end of 
the decade, he had signed to ABC Records and was hitting the country charts with songs like,
Rose Colored Glasses, Back Side of Thirty and others. John Conley has placed 26 records
in the national Top 20 and eight of those 26 made it to number one. Conley has been a 
member of the prestigious "Grand Ole Opry" since 1981. Today WQXE operates out of its
third studio location at 233 West Dixie with a format of contemporary music.